GOLF.com: The Best Logos in Golf? A New Book Reveals Them — and a Lot More

Josh Sens, longtime GOLF.com contributor and co-author with Sammy Hagar, reviews George Peper's forthcoming The Best Logos in Golf with a genuine critical eye. Sens traces the book back to Peper's earlier work launching GOLF Magazine's Top 100 Courses ranking in the 1980s, and notes the logo project uses a similarly small, taste-driven panel: Peper plus three "logomaniac" friends working from a 225-logo ballot built from reader input, social media debate, and magazine coverage.

Sens highlights the book's tier-based structure over strict 1-to-100 ranking, and walks through several of its stories in detail, including Myopia Hunt Club's fox-and-horn logo (named for its founders' poor eyesight) and The Country Club's squirrel emblem. He also flags a locker-room-drafted etiquette chapter with rules like "no more than 1 logo showing off the course."

Where Sens's piece stands apart from straight press coverage is his critique: he argues the ranking's heavy reliance on "backstory" as a criterion implicitly rewards older, more exclusive clubs with built-in mythology over public-access courses with strong design but less history, using Fishers Island's top ranking and Sweetens Cove's public/private contrast to make the point. He closes with a personal, self-deprecating riff on his own discomfort wearing logoed merchandise. Find the full review at GOLF.com.